by Miriam Hara | Jan 12, 2011 | Branding
Psychographics is an approach to marketing that uses personality, value, belief and lifestyle as a measure. It has always been around, but technology is the vehicle that is now tapping into it. Any market target is multi-dimensional in digital advertising – more than...
by Miriam Hara | Jan 11, 2011 | Miriamisms, Tomato Tips
Identify what accounts for brand uniqueness.
by Miriam Hara | Jan 7, 2011 | Miriamisms, Tomato Tips
Raising interest doesn’t mean raising cost.
by Miriam Hara | Jan 6, 2011 | Miriamisms, Tomato Tips
The wild, wild web is wild no more. Embrace it.
by Miriam Hara | Jan 5, 2011 | Business Success
It’s back to business, but business, as we know it, has changed. We need to adapt to stay competitive and embrace change to be in the know … and ultimately on the go! There is a resurgence of creativity that is now being channeled through mobile means. If...
