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Tomato Tips

Tomato Tip #79

Realize that there is a difference between objective and strategy.  

Tomato Tips

Tomato Tip #78

Measure the positive and negative action.  

Tomato Tips

Tomato Tip #77

Dare to be surprised: Use research

Tomato Tips

Tomato Tip #76

The ability to garner trust is invaluable.

Tomato Tips

Tomato Tip #75

Just because you own a digital camera, doesn’t make you a photographer

Tomato Tips

Tomato Tip #74

Communicate & Control : blogging is essential

Tomato Tips

Tomato Tip #73

Building brand: Keep working it. Different and the same.

Tomato Tips

Tomato Tip #72

An objective is quantifiable.

Pharmaceutical advertising – regulations don’t have to be restrictive

Pharmaceutical Advertising – Regulations Don’t Have to be Restrictive!

For effective pharmaceutical advertising you need to take off the lab coat.

Tomato Tips

Tomato Tip #71

Advertising is not about selling – it’s about awareness.

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