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It’s a Pantone Playground

It’s a Pantone Playground

by Lindsay Sleightholm | Apr 30, 2012 | Branding, Business Success, Creative, Design

Pantone. What a beautiful word. It just rolls off the tongue. As any designer knows, Pantone provides a collection of numbered spot colours that cannot be reproduced in CMYK. It is device independent, thus ensuring solid, accurate colour reproduction every time....
It’s all About You:  3-steps to Your Personal Brand

It’s all About You: 3-steps to Your Personal Brand

by Miriam Hara | Apr 26, 2012 | Branding, Business Success

It use to be that Brand referred to product, but in today’s world, the use of brand has taken on new applications. I see a lot of reference to Personal branding and Inward branding.  In fact I just recently read an interesting article on Forbes.com about Donald...
This Spring, it’s Time for you to BranchOut on Facebook!

This Spring, it’s Time for you to BranchOut on Facebook!

by Madi Secareanu | Apr 24, 2012 | Branding, Business Success, Interactive, Social Media

Just in time for spring, something new is in the air and it’s time for you and your business to BranchOut! When my colleague Sal mentioned that he had been invited to join BranchOut, I wasn’t familiar  with what it was. Was it a Facebook app? Was it a new...
Brand Building: How to Maximize Brand ROI

Brand Building: How to Maximize Brand ROI

by Miriam Hara | Apr 20, 2012 | Branding, Business Success, Creative

We’ve  all said it before… but I’ll say it again.  Brand is so much more than a logo, than a positioning statement. These establish the brand premise and the foundation to build the brand culture.  A true brand must be bold, must stand apart every...
The Right Brained Conundrum

The Right Brained Conundrum

by Lindsay Sleightholm | Apr 19, 2012 | Advertising, Branding, Business Success, Creative, Design

Psychology has always strived to create measures for how to categorize one’s aptitude and behaviour based on brain function. “What’s your IQ? What’s your EQ? What do you see in this ink blot?” There are innumerable tests designed to determine how we as people think...
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