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Trending on trend without being current

Trending on trend without being current

by Miriam Hara | Aug 29, 2013 | Advertising, Communications, Creative, Latest, Marketing

It’s difficult to stay on trend today. Within minutes of an event it’s viral. Next week it’s old news. And it’s not hard to predict. I can safely predict today that by the time you read this blog Miley Cyrus and Robin Thicke will be replaced by another event that’s...
Marketing: How Subjective Is It?

Marketing: How Subjective Is It?

by Miriam Hara | Aug 27, 2013 | Advertising, Branding, Creative, Latest, Marketing

The real question is “should marketing be subjective?” Through years of creating concepts and designs, I have realized when you ask someone their opinion they will give it to you… whether they are qualified or not. Most people either like something...
Echo Generation: Changing the Time of Business

Echo Generation: Changing the Time of Business

by Miriam Hara | Aug 21, 2013 | Business Success, Latest, Management, Social Media

The echo generation is not a new story. We’ve heard about them for years. Those born in the eighties and nineties, they’re called the echo generation because they are the demographic echo of their parents: the infamous baby boomers. We knew by their sheer...
Should you Create a Personal Brand?

Should you Create a Personal Brand?

by Lisa Wedmann | Aug 21, 2013 | Branding, Business Success, Latest, Marketing

Big companies spend lots of money and effort to build their brands. Brands help their products stand out. Microsoft, Walmart, Volkswagen. We get it. We know what they do. But what about building a personal brand. Can building a personal brand help us to become...
How to Leverage From Facebook Marketing

How to Leverage From Facebook Marketing

by Craig Robinson | Aug 15, 2013 | Advertising, Latest, Social Media

Most Facebook marketers quickly realize that things aren’t as easy as some of these web articles make them seem. There is a lot of nuance to every different type of engagement method. So when you read about leveraging something in your favor, you need more than...
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