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Instagram - How To Optimize Your Reach

Instagram: How To Optimize Your Reach

The first thing you see when you visit Instagram’s webpage is their tagline: “Capture and Share the World’s Moments” – which is the purpose for the multi-billion dollar company (now owned by Facebook). What users actually use it for, however, can vary in a multitude of ways. This is great news for businesses because they […]

Reinventing Your Brand - Hudson’s Bay

Reinventing Your Brand: Hudson’s Bay

I briefly wrote about the Hudson’s Bay in my article, “Retail Marketing: Be Seen and Heard”, but I wanted to elaborate on the genius that is behind the mass retailer. Bonnie Brooks didn’t only make The Hudson’s Bay a trendier shopping destination but her business strategy re-positioned the entire brand perception. Reinventing brands is something […]

Facebook Marketing - A Starters Guide

Facebook Marketing: A Starter’s Guide

Facebook last reported having 1.1 billion active users a month and since its inception in February 2004, it can unanimously be agreed upon that it is one of the most successful social networking sites ever created. It isn’t just successful in the sense that it can connect old friends, lovers, and family – but it […]

Retro Marketing - Holiday Greeting Cards for Business

Retro Marketing:Holiday Greeting Cards for Business

Who would have thought? The year 2013 and holiday greeting cards are a thing of the past. Or are they? I believe that sending out holiday greeting cards may be perceived as a blast from the past: I refer to it as retro marketing. I also happen to believe it’s a good thing… on many […]

Seasonal Advertising Campaigns - Christmas

Seasonal Advertising Campaigns: Christmas

Soon after Halloween passes (literally, November 1), the Christmas paraphernalia goes up. I used to be nauseated by how money-driven retailers must be to shove money-spending down our throats. Then, I remember that the Christmas music also starts soon after on the radio, and most importantly, the Christmas-themed commercials. Seasonal advertising is probably one of […]

viral marketing campaigns

Viral Marketing Campaigns: For a Good Cause

In light of all the Rob Ford news that has gone viral (making international headlines), I thought it would be a good opportunity to shed light on some videos/stories that have also gained international traction on today’s post. Viral Marketing campaigns usually involve a story or cause that has the effect of evoking emotion or that […]

Content Creation - Part of Company Culture

Content Creation: Part of Company Culture

Content creation is used by businesses to showcase their expertise, know-how and provide useful information to their potential target. Many businesses have had to play catch up  and in order to “get into social media” have hired an in-house content marketing specialist… and let them go at it…with a huge sigh of relief. Finally, their […]

Leveraging with Mobile Application Development

Leveraging with Mobile Application Development

When we think about a Mobile Application, the first examples that might come to mind may be: Instagram, Angry Birds, or Whatsapp. While some applications are great for socializing and passing time, there is a lot of opportunity for apps to make life easier; to accomplishing a task faster; to finding something in mere seconds. […]

Leadership - What it Takes to Succeed

Leadership: What it Takes to Succeed

I started at 3H not too long ago – and during my job interview with Miriam Hara (Partner, 3H Communications), I already got the sense that she was a force to be reckoned with. I’ve worked with quite a few female executives in leadership roles over the past decade and I always observe the types […]


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