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February 2014 | Page 2 of 3 | 3H - The creative marketing agency
The Creative Process: Adding Value

The Creative Process: Adding Value


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Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being that there are so many people involved in developing brand creative…other than the creative team, at times it becomes impossible to please...
Keeping It Real

Keeping It Real


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Over the last several years, we seem to be focusing more and more on reality for our entertainment. From Survivor to The Real Housewives to Big Brother… apparently voyeurism sells very well. The same trend has also been cropping up over the years in advertising. The...
7 Steps to Brainstorming Success

7 Steps to Brainstorming Success


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Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or you are just trying to generate ideas for yourself, the process of “brainstorming” is virtually the same. It doesn’t have to be an intimidating process and...
Powerful and Unique Ways to Promote Your App

Powerful and Unique Ways to Promote Your App


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The app market has provided something of a gold rush for a while now. By providing millions of users with a way to quickly and easily download any piece of software, iTunes and the Google Play Store have created huge opportunities for programmers and marketers and...
Integrated Marketing: How Well Do You Mix & Match?

Integrated Marketing: How Well Do You Mix & Match?


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For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target audiences. Relying only upon traditional advertising outlets like radio,...