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Blog: Hoopla

Designing Digital Properties For Business

Designing Digital Properties For Business

Designing digital properties is more important than ever for business, and no matter what industry you are working in you should make sure that you understand it and know how to work with it. This is especially true if you are designing digital products because you need to know how to create those products in […]

Flexing Creative Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the relationship the brand has with its target base, its intent and its history. Additionally, to a large degree brand value or brand equity is based on its level of endurance. A brand’s stamina and staying […]

Web Design Tiny Factors That Make A Big Impact

Web Design: Tiny Factors that Make a Big Impact

Web design doesn’t only mean website design. If you’re creating any digital product, be that a website, an app or even an eBook, then you may find that the temptation is there to rush out your final product and to ‘make do’ with work that doesn’t represent your very best. The problem is that it’s […]

Brand Marketing Making A Mark Effectively

Brand Marketing: Making a Mark Effectively

Brand marketing, figuratively speaking, has always been about placing a “stake in the sand”. Literally, this means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However in today’s workplace and at today’s speed of business, maintaining a commitment to stay the course is more complex and […]

Is Your Personal Brand Drowning? Know The Signs

Is Your Personal Brand Drowning? Know the Signs

Who you are and how other people see you are sometimes two completely different things. Have you ever been surprised by seeing a celebrity behave differently than you had them pegged? Their personal brand, the self they sell to the public, was convincing enough that it become more real than their genuine self. You have […]

Brand Character Adding Layers

Brand Character: Adding layers

The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been about brand character, or as some often call it, brand persona. In days gone by, the shaping of brand character was hugely dependent on many […]


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