by Miriam Hara | Oct 29, 2014 | Latest, Social Media
The Social Media space understandably generates a lot of buzz. There are a lot of opinions about what it’s all about and with that come many misconceptions. I would like to share some of those misconceptions with you here. In keeping with the timing of...
by Miriam Hara | Oct 27, 2014 | Branding, Latest, Marketing
Brand shapers and makers would like to believe that they own brand perception. However, that simply is not true. Any brand’s perception by definition does not belong to the marketing teams in the offices or the manufactures. Brands are created by consumers....
by Miriam Hara | Oct 23, 2014 | Communications, Latest, Social Media
How necessary is a business blog in today’s marketing arsenal? The “blog” is now a viable platform for communication and is becoming a significant part of the social media channel that is merging with what we now coin as content marketing. Couple...
by Miriam Hara | Oct 20, 2014 | Branding, Latest, Social Media
What are Brand friendships? Okay, I admit it, I’ve coined that term. But if you think about all that is being talked about in Social Media, brand friendship is really where it’s at. All the articles and blogs speak to the elements of engagement and...
by Miriam Hara | Oct 14, 2014 | Business Success, Latest
Over the last three decades there has been a big shift in how business networking is perceived. Believe it or not, there use to be a time when “business networking” was a taboo. It was actually considered shameful to admit that you received access to a...