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Blog: Hoopla

Earned Media- What it takes to earn it

Earned Media: What it takes to earn it

Earned media isn’t new. It’s been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it comes to earned media today, many relevant, niche blogs have opened up the traditional PR […]

Creative Concepts

Creative Concepts: What makes them magical?

What makes branded creative concepts magical? In a recent LinkedIn discussion, someone commented that the reason why creative agencies were no longer relevant was because computer software (InDesign, Photoshop, Illustrator) had replaced what was once reserved for creative directors, illustrators and designers. As a result, it removed the magic that was once part of the creative […]

What creative agencies need to be

What Creative Agencies Need to Be.

In my last post I stated why I feel that there is a big disconnect between creative agencies and clients. You can read that article here. Below is a short recap. It is my belief that the single-focused creative agencies continuing to work in the same way they did over the past decade, can no […]

Whats Up with The Typical Creative Agency?

What’s Up with the Typical Creative Agency?

Change is due for the creative agency. In the year 2015 and beyond creative agencies must learn relevancy. A recent article I came across stated that clients are increasingly going directly to production houses for their creative – bypassing the creative agency altogether. That is no surprise. The client/agency relationship has been fraught with exponential frustration. I was […]

Owning the customer journey

Owning the customer journey. Myth?

There’s a lot of hype in today’s marketing world about owning the customer journey. With the proliferation of so many communication venues (both established and personalized), it’s a challenge for brands to be everywhere. A mere five years ago marketers were touting the tune that brands had to be at every touch point of the […]

Brand Building

Brand Building: Don’t wink in the dark

A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogues and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in the dark. The company, marketing department and employees who launched the brand were the only […]

Content Marketing

Content Marketing: Are we there yet?

Marketing has expanded and evolved due largely in part to the internet and the launch of what is now referred to as the social media channel. Social media was once all the buzz. Now it needs to step aside to allow for the new buzz: Content marketing. Content marketing is increasingly becoming all the buzz. […]

Business 101

What not to do: Business 101

To achieve success in business today, you need to know what to do. However, it’s equally as important to know what not to do. Over the years I have had the privilege of working in a number of different industries for many different brands. I’ve also worked within both business to business and business to […]

Business Insight from Einstein

My Favourite Business Insight from Einstein

I love Einstein – so much so that I have a sculpture of his face hanging on the wall in my office. Beyond his obvious legacy of scientific knowledge and forward thinking, I believe that he had a keen ability to zero in on the obvious about the human condition. Einstein’s observations (which I have interpreted as […]

A business strategy that makes sense

A business strategy that makes sense.

We’ve all heard it before: The sign of a good manager is someone who surrounds themselves with stronger people. This business strategy can be employed in all aspects of business. Ultimately, by hiring people that are stronger, it implies that the manager understands what they don’t know. In other words, they know what they’re not good […]


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