by Miriam Hara | Oct 30, 2015 | Content, Interactive, Latest, Social Media
Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer,...
by Miriam Hara | Oct 29, 2015 | Advertising, Content, Latest, Social Media
If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you...
by Miriam Hara | Oct 27, 2015 | Business Success, Communications, Latest, Management
A company without a social media presence is almost unheard of today. Consumers expect brands to be on social media. New Social Media Research Shows What People Expect from Brands. Are you prepared for the commitment? Are you making the time or do you begrudge the...
by Joyce Turner-Gionet | Oct 9, 2015 | Communications, Content, Latest
Typo: Abbreviation for typographical error. AKA fat-finger syndrome. Typos are not necessarily the same as spelling errors. In marketing and advertising, we often refer to a spelling error as a typo, but typos are not necessarily the same as spelling errors. The term...
by Miriam Hara | Oct 6, 2015 | Content, Interactive, Latest, Social Media
When someone comments on content in your Social Media post, your response to that comment is as important as the original content you posted. Tread carefully! Your Social Media responses are content too! Sharing expertise, providing information and responding are at...