Adidas: An Olympic sponsor
In order to promote adidas as the official deodorant Olympic sponsor, we created a high visiblity in-store program with a significant online component. In line with adidas brand image, developing the Team Up with adidas contest was key in receiving trade support and magnifying adidas as an Olympic Sponsor. The contest utilized an interactive multi-media platform, enabling consumers to take part in the “game” in order to win. Prizes were instant wins… and the reaction and action was simply awesome!
Adults 18-35 years of age.
Floorstand, Coupon and Multimedia.
Author : Miriam Hara
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