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Adidas: An Olympic sponsor

Adidas: An Olympic sponsor

Interactive, Promotion

Mandate

In order to promote adidas as the official deodorant Olympic sponsor, we created a high visiblity in-store program with a significant online component. In line with adidas brand image, developing the Team Up with adidas contest was key in receiving trade support and magnifying adidas as an Olympic Sponsor. The contest utilized an interactive multi-media platform, enabling consumers to take part in the “game” in order to win. Prizes were instant wins… and the reaction and action was simply awesome!

Target Market

Adults 18-35 years of age.

Featured

Floorstand, Coupon and Multimedia.

Author : Miriam Hara

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