Adrien Gagnon: A social attitude
In order to youthify its brand, Adrien Gagnon had to develop a social attitude. Adrien Gagnon, the Quebec Natural Health Products provider for over 60 years, found themselves losing their market with Quebecers. A key to recapturing the Quebec audience was to bring the new social attitude and feel not only on their logo and packaging but on their digital and social media properties as well.
Adult Quebecers, age 25+, who are vitamin and supplement users.
Website and social media channels.
Author : Miriam Hara
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