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Adrien Gagnon: Using a Contest to Build Momentum

Adrien Gagnon: Using a Contest to Build Momentum

Advertising, Branding, Health & Beauty, Interactive, Packaging, Promotion, Social Media

Mandate

Contests aren’t just for fun, they generate excitement and increase consumer pick up. 3H Communications was asked to increase consumer trial while adding to the momentum behind the Adrien Gagnon brand of natural health products. A contest was created around the brands tagline “Santé-vous bien”.

Target Market

Adults 35+

Featured

TV Commercial Spots, Print Ads, Packaging, POS Display Units, Website, Social Media, Online Ads

Author : Miriam Hara

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