Adrien Gagnon: Youthifying a brand
Youthifying a brand was the first step in turning around the Adrien Gagnon declining position.Adrien Gagnon, the Quebec Natural Health Products provider for over 60 years, found themselves losing their relationship with Quebecers. Part of the youthifying a brand strategy was to visually rebrand the persona of Adrien Gagnon. Tactics included TV, print and online ads with spokesperson Josée Lavigueur, a fitness instructor, TV personality and a very recognized face to many Quebecers.
Adult Quebecers, age 25+, who are vitamin and supplement users.
Broadcast, print and online ad campaign featuring Josée Lavigueur as the new Adrien Gagnon spokesperson.
Author : Miriam Hara
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