DENTSPLY: B2B Digital Contest
Creating a context by developing a B2B digital contest was quite a ground breaking strategy. With this program we invited Dentists to purchase a wider breadth and depth of DENTSPLY products through an on-line contest featuring selected Gold Performance products. Using this b2b digital contest allowed DENTSPLY to effectively change the buying behaviours of Dentists.
Primary: Dentists, Secondary: Dental Hygienists (influencers).
Microsite, Brochures, Post Cards, Gold Performance Products identified with Gold Performance Seal and Individual PIN number.
Author : Miriam Hara
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