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DENTSPLY: B2B Digital Contest

DENTSPLY: B2B Digital Contest

Advertising, Branding, Pharma, Medical & Biotech, Promotion


Creating a context by developing a B2B digital contest was quite a ground breaking strategy. With this program we invited Dentists to purchase a wider breadth and depth of DENTSPLY products through an on-line contest featuring selected Gold Performance products. Using this b2b digital contest allowed DENTSPLY to effectively change the buying behaviours of Dentists.

Target Market

Primary: Dentists, Secondary: Dental Hygienists (influencers).


Microsite, Brochures, Post Cards, Gold Performance Products identified with Gold Performance Seal and Individual PIN number.

Author : Miriam Hara

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