D&T: Developing a community brand
How does a community brand in the financial and insurance industry compete against the bigger national brands? By building a brand that resonates with their community. That’s exactly what Dobson & Toncic did with their financial and insurance business. With the help of 3H Communications they developed a unique community brand with a solid media plan to ensure frequency and exposure of message. The messaging and brand visual was authentic, valuable and intrinsic for the community. Go local for your insurance and financial needs… go to a place where everyone knows your name. Take a look…over a cup of coffee of course!
B2C – adults who purchase home and auto insurance B2C – individuals with investment portfolios B2B – small business owners who require insurance and employee benefits
Print ads, bus panels and website.
Author : Miriam Hara
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