Glaxal Base: Promoting engagement
Promoting engagement on the Facebook page between Glaxal Base and its consumer base was an annual objective. To capitalize on the wide reach and the target audience’s high use of social media we created a cohesive online campaign which included creating a Facebook weekly contest, lots of giveaway, digital advertising and Facebook advertising. The Facebook contest created a buzz and excitement amongst the Glaxal Base Facebook fans, giving them a reason to share the content and more importantly keep coming back! This contest was the third initiative within the year to increase Glaxal Base’s social community and develop a strong following base.
Facebook page, website, contest, contest management.
Author : Miriam Hara
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