Glaxal Base: Social brand awareness
Building a social brand awareness was important to Glaxal Base skin care. In order to establish its functional premise with consumers, 3H Communications developed a social media campaign geared towards educating its community on its extreme weather skin cream position. We designed an online instant win contest for the purpose of growing the Glaxal Base Facebook community and its approach effectively tied in extreme weather conditions to Glaxal Base skin cream and lotions. The contest was built to encourage sharing the contest on both Facebook and Twitter to increase social brand awareness amongst non-following community.
Social Media campaign, Facebook, Twitter, microsite.
Author : Miriam Hara
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