Glaxal Base: Top-of-mind awareness
Our mandate was to build top-of-mind awareness of the Glaxal Base family of skin care products, including introduction of the SPF lotion with adults 25+. And to promote Glaxal Base to adults 18+ as the #1 pharmacist and physician recommended line of skin care therapy. We were requested to put special emphasis on social media properties.We developed a Facebook page with quizzes and teaser contests to create an effective on-line presence.
A complete Social Media Campaign: Facebook page, quiz development, giveaway, digital advertising, Facebook advertising.
Author : Miriam Hara
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