Kressmann Wines: An Integrated Campaign
The rekindling of brand awareness for Kressmann Wines to Canadians was achieved by building an integrated campaign using both traditional and digital media. If a strong personality and brand identity isn’t maintained, its success is directly affected, often without any reflection about the quality of the product itself. In this case, an excellent product was not being recognized as such.
Adult Canadians who live in Ontario, Alberta, British Columbia and Manitoba who enjoy great wine, great food and great BBQs.
Website, social media campaign, wine bottle neck tag, digital advertising, print advertising, social media advertising, contest, contest management.
Author : Miriam Hara
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