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Kressmann Wines: Igniting brand buzz

Kressmann Wines: Igniting brand buzz

Food & Alcohol, Interactive, Social Media


What better way to ignite brand buzz than to add fun and excitement in the social media channel. To encourage online social engagement and increase brand awareness and brand buzz, Kressmann Wine social media strategy was to develop a contest designed to give its community weekly fun and product appropriate giveaways… ensuring its social sharing! With Kressmann wines, it’s all about personality…and for eight consecutive weeks, Kressmann wines had an intense Facebook campaign promoting its position and contests through its microsite, on line advertising and Facebook advertising.

Target Market

Adults of legal drinking age in Canada.


Kressmann Facebook app and microsite.

Author : Miriam Hara

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