Kressmann Wines: Print campaign
Kressmann Wines wanted to develop its digital footprint and used a very targeted print campaign to do so. In time for the seasonal social events, we were asked to develop a print campaign that would conjure the holiday season, make Kressmann Wines part of the holiday festivities, drive consumers to the store for store pick up and build its online community. As a call to action within the print campaign, Kressmann Wines directed consumers to the Kressmann site and Facebook community to enter social contest and engage!
Adults of legal drinking age in Canada.
Full page magazine ad.
Author : Miriam Hara
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