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Psoriassist: Public awareness program

Psoriassist: Public awareness program

Branding, Pharma, Medical & Biotech


When LEO Pharma embarked upon a groundbreaking journey to create a psoriasis public awareness program aimed at physicians and health professionals, 3H delivered! Our mandate was to bring a new and thorough understanding of psoriasis to patients, the public and healthcare professionals. In order to achieve this we had to build a complete visual brand, education and support system to reflect Leo Pharma’s understanding of the serious nature of the disease while reassuring patients that help is available.

Target Market

People with psoriasis and their loved ones, the public, health care professionals.


Brand name, logo, positioning statement, visual branding and a complete educational print portfolio such as Flip Chart and Modules.

Author : Miriam Hara

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