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LG Electronics: Lifestyle advertising

LG Electronics: Lifestyle advertising

Advertising, Technology


Lifestyle advertising must be carefully crafted to tightly associate the brand with the overall messaging. LG Electronics products were innovative, stylish and very clever. 3H Communications developed a lifestyle advertising campaign spoke to LG’s brand persona across all its products range all the while appealing to the various different demographics without losing the strong connection between the products. From Print to TV, this lifestyle advertising approach provided LG with a continuous look and feel, maximizing their investment and increasing their reach.

Target Market

Define your vision: MOPES (Managers, Owners, Professional, Executives) Unwired for sound: Adults 18-34 Role model: Women 25+.


TV, Ad Campaign.

Author : Miriam Hara

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