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Micatin: New packaging, same brand equity

Micatin: New packaging, same brand equity

Branding, Health & Beauty, Interactive, Packaging


When redesigning any package for any brand, the first thing to assess is the brand equity. In this case we were asked to re-design the very masculine Micatin packaging to resonate with a broaden consumer base, including women, while maintaining brand equity and heritage.

Target Market

Adults 18+ and Athletes.


Carton and Aerosol Spray.

Author : Miriam Hara

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