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NoAb Biodiscoveries: Brand positioning

NoAb Biodiscoveries: Brand positioning

Branding, Interactive, Pharma, Medical & Biotech


Developing a corporate brand positioning that speaks NoAb’s drug discovery approach was intricate.It was a case of east meets west. Creative thinking meeting the Scientific mind. This brand visual was the hit of every show they attend! To think that the brief was not to show “mice” as this was a sensitive and polarizing issue within the scientific community. 3H Communications got around that by developing a low tech interactive brand visual that spoke to the scientific community and resonated to the science and analytic mind that needs to be creative in order to achieve breakthroughs in the drug discovery mode. Tell us what you think!

Target Market

Pharmaceutical and Biotech Researchers.


Trade Show Booth, Serial Direct Mail Pieces, Brochure and Website.

Author : Miriam Hara

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