Ontario Blue Cross: Niche Marketing
Niche marketing is always interesting to crate and research. It requires you to dig deep and unearth the emotional connections that will resonate with the niche market. Ontario Blue Cross approached us with a mandate of niche marketing towards women 35+, all the while maintaining its main campaign messaging of “Just For You”.
Single Females 26-35 years of age.
Direct Mail Piece, radio.
Author : Miriam Hara
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