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Samsung: Radio Branding

Samsung: Radio Branding

Advertising, Promotion, Technology


Developing a brand through the use of radio is what we call Radio Branding. We did just that for Samsung Monitors. Creating a tier-one radio branding annual campaign for Samsung’s state-of-the-art monitors was a pleasure.The result was nothing short of spectacular…. propelling the Samsung brand as a significant brand in the monitor market. Radio branding… its articulate, its repetitive and most importantly, its repetitive.

Target Market

Adults 25-54, MOPES (Managers, Owners, Professional Executives).


Radio Ad Campaign.

Author : Miriam Hara

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