Valeant: Enabling compliance
The number one issue for all pharmaceutical treatments is enabling compliance. With some diseases unfortunately, there are no “cures”, only “management” therapy options. This was the case for this genital warts pharmaceutical product. Our role was to communicate to physicians that there now existed a new pump delivery for the treatment of genital warts, all the while reinforcing the reoccurring cycle with a positive and encouraging approach. The clever use of the infinity symbol which also represented the 8 weeks of compliant treatment effectively communicated the course and timing of therapy.
Physicians and Pharmacists.
Direct mail, detail aid for doctors, and waiting room poster.
Author : Miriam Hara
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