Valeant: Single Focus Messaging
No matter what the mandate and no matter what industry or market, single focus messaging is a must. The ability to not only state the USP but also visually reinforce is the true essence of single focus messaging. In order to promote the speed of efficacy to treat Acne Vulgaris, 3H Communications utilized an illustrative approach incorporating the product to be the main focus of the information-rich Direct Mail piece, highlighting the convenient pump delivery system.
Physicians and Pharmacists.
Direct Mail piece.
Author : Miriam Hara
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