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Windsor Salt: Ice Melter TV Ad

Windsor Salt: Ice Melter TV Ad



The Ice Melter TV Ad for Windsor needed to feature the entire family of Ice Melter blends the brand offered. 3H Communications mandate was to demonstrate that differences between the various offerings to consumers and to create awareness of the wide range of product offerings. The Ice Melter TV Ad was aired on TSN and RDS with a creative messaging that spoke to family and safety.

Target Market

Homeowners, Adults 25+.


TV commercial spots (French and English) 30 sec on TSN and RDS.

Author : Miriam Hara

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