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System Saver II: Next Gen TV Ad

System Saver II: Next Gen TV Ad



Developing and creating a next gen TV ad for Windsor System Saver II Pellets water softening salt was the next step in the evolution of the brand and its brand slogan “Ya gotta get the good one”. This next gen TV ad saw the introduction of the “younger” generation to the brand, all the while showcasing the numerous features and benefits of the product.

Target Market

Homeowners in Canada, 25-54 years old


TV commercial spots (1 english/1 french) 30sec.

Author : Miriam Hara

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