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Windsor Salt: Leveraging Emotion Through TV

Windsor Salt: Leveraging Emotion Through TV

Advertising, Food & Alcohol


Speaking to Canadians, 3H Communications illustrated how Windsor Salt has been woven into the fabric of their daily routines for well over a century with ‘A Part of Canada TV Campaign’. The relationship between Windsor Salt and Canadians was leveraged to deliver different scenarios that show an emotional connection. The right relationships, music and narrative created the perfect combination that allowed the Windsor Brand to speak directly to Canadians in various moments and during every season.

Target Market

Adults 18+.


TV commercial 30 second spots (French and English).

Author : Miriam Hara

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