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Windsor Salt: Building a social media community

Windsor Salt: Building a social media community

Food & Alcohol, Interactive, Social Media


Establishing a social media community for Windsor Salt was essential to dialogue with their consumers. Further developing a social media community, Windsor integrated specialty promotions such as the the Grocery Spree contest to continue to build its following and to further engage them. This particular contest was built around 5 grand prizes of $250 grocery shopping sprees to support Windsor Salt’s retail partners. To add more excitement to the launch of the contest and create an urgency, the first 750 entrants received a Roasted Garlic and Sea Salt Grinder. The social media community is continuing to maintain its momentum and has become an integral part in the communicating with Windsor consumers.

Target Market

Ages 25-45, parents with household.


Social Media Campaign, Contest, Coupon, Website.

Author : Miriam Hara

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