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Windsor Salt: Iconic Packaging

Windsor Salt: Iconic Packaging

Branding, Food & Alcohol, Packaging


The Windsor 1KG Box definitely was an iconic packaging. However, Windsor Salt vision of creating a solid in-store line up that encompassed a complete array of culinary salt propelled the decision to modernize the packaging and establish a more branded approach to its packaging. Maintaining the strength and brand equity of the iconic packaging, the dots, we designed a line up full of food appeal that established its real estate on-shelf and in-home!

Target Market

Adults 25-54 years of age.



Author : Miriam Hara

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