Windsor System Saver II Pellets: TV Storytelling
Storytelling isn’t new and isn’t just on social media. In fact, TV storytelling has been around for decades. The best TV ads are the one that tell a good story, make an impression and stay with the viewer. They are also the ones that touch upon our emotions. That’s exactly how Windsor Salt and 3H Communications approached speaking to consumers about System Saver II Pellets water softening salt. The story starts with an everyday occurrence in many Canadian homes – bath time. Take a look and let us know if it this storytelling concept put a smile on your face.
Author : Kyle McGuire
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