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Blog: Hoopla

Brand Icon

A Brand Icon: Coke bottle still in great shape 100 years later!

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.” Excerpt from the Coca Cola Journey™: Celebrating 100 years of the Coca-Cola bottle. How has the […]

Visual Identity

Visual Identity: which brands are making it real?

As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do. What we’re doing is looking for truths, looking for what’s real and what resonates with consumers. But as […]

viral marketing

Viral Marketing: Is your content crazy contagious?

Does your marketing message or social media share need to go viral to be effective? How much momentum needs to be behind it? Viral Marketing; we see it fairly regularly — content goes “viral”. It captures people’s imagination and spreads rapidly. Sometimes it continues to spread long after it’s posted, even years after. If your […]

typos

YIKES! Is that a typo? Trash typos before they trash you.

Typo: Abbreviation for typographical error. AKA fat-finger syndrome. Typos are not necessarily the same as spelling errors. In marketing and advertising, we often refer to a spelling error as a typo, but typos are not necessarily the same as spelling errors. The term “typo” originated with the mechanical process of typesetting. You may know how to spell a […]

BLOG_LIFELONG_LEARNING

Lifelong learning: In marketing it’s a must!

“On the Journey of Learning.” I saw this tagline (above) on a big yellow school bus passing me on the highway through Toronto. It’s a beautiful line. Learning is a journey. If we’re open to it and up for the adventure, it can be a tremendously satisfying lifelong learning journey, with plenty of personal benefits, besides the […]

Google Logo Alphabet Soup

The new Google logo: It’s an alphabet soup of opinion

Rah-Rah, Google! Give us an ‘E’ (but make it crooked!). Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so Google! Irrepressible, playful. I hear it’s annoying people. They want to straighten it. Personally, I think it’s perfect. Think about it. Leaving the ‘e’ crooked speaks volumes about Google’s personality. Not everyone agrees with me, Twitter Users Think Google Copied […]

labour day

Why do we call it Labour Day?

Labour Day: why? We’ve all been celebrating the last hurrah of summer on the annual Canadian Labour Day Holiday Weekend. Officially (and sadly!) after this, summer holidays are over and it’s back to normal for Canadians. For Canucks, Labour Day is always the first Monday in September. But why do we call it Labour Day? […]

Chat Slang

Chat Slang: Is it the new business casual?

Chat slang is no longer just about the kids; it’s not even about the rest of us ‘getting down with the kids.’ It hasn’t been for quite a while! Hard to believe, but texting has been around for 23 years The first text message was sent in 1992 by a 22-year-old test engineer from his […]

Creative Routine

A slave to routine or ritual? You’re in great company!

Do you have a creative routine or ritual? If you’re creative, work in the creative field, or simply find yourself a slave to routine or ritual, read this book: Daily Rituals. How Artists Work, by Mason Currey. You’ll feel better about it all — your procrastination, your late-night working habit, the note pad beside your bed on […]

BLOG_More

The Persuasive Power of MORE

Most of us want more: more time, more fun, maybe more money, more apps and upgrades to help us do what we do faster and more efficiently, more stuff to help us minimize chores we hate doing. I believe in ‘more,’ I do. (I want to take more trips!) If something can help me do […]

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