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Blog: Hoopla

Two-way Fit

Things your new creative hire absolutely needs from you!

I’ve blogged about 7 Things I absolutely Need in a New Creative Hire and my slightly tongue-in-cheek 7 Quirky Questions to Ask a New Creative Hire, but there is another important viewpoint to consider – that of the person you’re hiring. What does the person you’re thinking of hiring absolutely need in order to say […]

3 Wicked Ways To Build a Good Team

3 Wicked Ways to Build a Good Team

A few years back I took a course on strategic planning for small business. When the floor opened for questions many revolved around building teams. What kind of skills should you look for when building a team, is experience more important than education, are soft skills more important than hard skills, at what point of […]

Definition of Leadership - Are You A Leader Or Follower

Definition of Leadership: Are you a Leader or a Follower?

Before we start let me be clear on the definition of a leader. Well then again ….. maybe I can’t be clear. I can’t be clear because leadership is an art not a science. It’s not easy to pin down leadership characteristics. Regrettably, there is no magic formula you can follow to turn yourself into […]


Email at work – How to get Attention

Today I am sitting at my desk staring at my inbox full of emails. There are 30 emails waiting for me to open. I know each one of them is important and each one requires an answer. I have a meeting in 15 minutes. I don’t want to be late but there may be something […]


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