by Joyce Turner-Gionet | Jul 29, 2015 | Advertising, Business Success, Communications, Latest, Marketing
Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my...
by Miriam Hara | Jul 27, 2015 | Advertising, Business Success, Communications, Latest, Management
Recently, I blogged about 7 things I absolutely need in a new hire. As those responsible for hiring, we all know the things we absolutely need in a new hire and we look for them, first in the cover letter and résumé, later in the interview and the portfolio. Closer to...
by Jayne Christopher Bintley | Jul 24, 2015 | Business Success, Communications, Latest, Social Media
Publicity is all around us; now more than ever. Our eyes and ears are constantly fed information from all angles – we love it – we hate it – we crave it! We create new channels, we seek out more information, more detail – we want to know...
by Miriam Hara | Jul 22, 2015 | Advertising, Communications, Latest, Social Media
Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate? We want them...
by Miriam Hara | Jun 26, 2015 | Branding, Communications, Latest, Social Media
When is too much, too much? Have we reached the over exposure point? Nowadays we get “news” (perhaps a better word is “info” since whether it’s all “news” is often debatable) from so many different sources. We see the same celebrity on TV, on magazine covers, on...
by Joyce Turner-Gionet | Jun 24, 2015 | Advertising, Communications, Creative, Latest
25+ years ago, copywriting jobs were few and far between. Most people had no clue what a copywriter did. Things have changed. With SEO, Social Media, tweeting and blogging, the opportunities for a career in copywriting have exploded. Mad Men made it sexy. Today, it’s...