Contact Us

Blog: Hoopla

The Creative Process Adding Value

The Creative Process: Adding Value

Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being that there are so many people involved in developing brand creative…other than the creative team, at times it becomes impossible to please everyone. That very statement should give all marketing and creative professionals pause. How […]

7 Steps to Brainstorming Success

7 Steps to Brainstorming Success

Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or you are just trying to generate ideas for yourself, the process of “brainstorming” is virtually the same. It doesn’t have to be an intimidating process and hopefully the idea of facilitating a session doesn’t strike […]

Retro Advertising Nostalgic Value

Retro Advertising: Nostalgic Value

We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us grew up watching. What is the purpose of using these particular stars or shows to appeal to viewers? We think it has something to do with nostalgic value. Retro advertising has been done before but […]

Trending on Trend Without Being Current

Trending on trend without being current

It’s difficult to stay on trend today. Within minutes of an event it’s viral. Next week it’s old news. And it’s not hard to predict. I can safely predict today that by the time you read this blog Miley Cyrus and Robin Thicke will be replaced by another event that’s just as newsworthy. And there’s […]

Marketing How Subjective Is It

Marketing: How Subjective Is It?

The real question is “should marketing be subjective?” Through years of creating concepts and designs, I have realized when you ask someone their opinion they will give it to you… whether they are qualified or not. Most people either like something or don’t. It doesn’t matter if it’s a priceless painting like the Mona Lisa […]

Brand Building - A Page from Steve Jobs Life Lessons

Brand Building: A Page from Steve Jobs’ Life Lessons

“Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.” – Steve Jobs I was reading about the soon to be released movie “Jobs” with Ashton Kutcher and this quote jumped out at me. So much knowledge packed into one simple sentence. I get it. I totally […]

Farewell 3H Internship

Farewell 3H Internship

After four learning intensive weeks, I have completed my internship with 3H Communications. In my time here, I have had the opportunity to learn new programs, experience work from an employee’s perspective, and meet talented designers and marketers. The programs I have used in my time here include Microsoft office, Adobe InDesign, and Photoshop, all […]

Creative or Objective How to find the balance

Creative or Objective: How to find the balance

Quick… Pop Quiz Answer the two following questions with the first answer that jumps in your mind. Who is the most creative person you know? Who is the most objective person you know? Now think of those two people joined into one brain. Kind of like Dr. Jekyll and Mr. Hyde but they are both […]

Emotional Appeal in Advertising - Whats on the Rise

Emotional Appeal in Advertising – What’s on the Rise?

You’ve likely heard the term “Emotional Appeal” before. Chances  are that a marketing teacher, co-worker, or boss has said that Emotional Appeal can be an effective technique to build a connection with your audience and make them interested in your product. And, well… they’re right. Emotional Appeal can sometimes be omitted or be unremarkable in […]

PowerPoint Templates and Backgrounds

PowerPoint Templates and Backgrounds

More Killer Tips on PowerPoint Templates and Backgrounds This is the second time you are making a presentation to the same group. The guy yawning  in the back of the room has perked up. The woman gazing at her nails looks up once or twice. At least this is an improvement. Last time she only […]