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Blog: Hoopla

Productivity

Is Your Social Media Commitment Killing Productivity?

A company without a social media presence is almost unheard of today. Consumers expect brands to be on social media. New Social Media Research Shows What People Expect from Brands. Are you prepared for the commitment? Are you making the time or do you begrudge the time spent on creating and maintaining a social media […]

labour day

Why do we call it Labour Day?

Labour Day: why? We’ve all been celebrating the last hurrah of summer on the annual Canadian Labour Day Holiday Weekend. Officially (and sadly!) after this, summer holidays are over and it’s back to normal for Canadians. For Canucks, Labour Day is always the first Monday in September. But why do we call it Labour Day? […]

Common Sense

Common Sense: It’s not as common as you think!

What is common sense? How important is it in business? In business, I believe knowledge and experience make for common sense. If you don’t have both, you’re working from opinion. Common sense is a way of thinking, based on what you know for sure. You might have heard your grandmother say: “that girl is full […]

Creating rich content

Want to create RICH CONTENT? What’s your plan?

In life, we need a plan. To create rich content, we need a plan. There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content? In a nutshell: content = information. Rich content = great information. I’ll give you an example of what’s meant by content (information). As an […]

Creative Routine

A slave to routine or ritual? You’re in great company!

Do you have a creative routine or ritual? If you’re creative, work in the creative field, or simply find yourself a slave to routine or ritual, read this book: Daily Rituals. How Artists Work, by Mason Currey. You’ll feel better about it all — your procrastination, your late-night working habit, the note pad beside your bed on […]

ValueAdded

Value Added: where’s the value?

Is the concept of ‘value add’ or ‘value added’ overused? Perhaps it’s more correct to ask, is it misused? Has ‘value added’ become like the tipping issue? Many of us tip automatically, whether it’s deserved or not. Has the term ‘value add’ become interchangeable with just doing a good job, or simply meeting expectations, not exceeding […]

Two-way Fit

Things your new creative hire absolutely needs from you!

I’ve blogged about 7 Things I absolutely Need in a New Creative Hire and my slightly tongue-in-cheek 7 Quirky Questions to Ask a New Creative Hire, but there is another important viewpoint to consider – that of the person you’re hiring. What does the person you’re thinking of hiring absolutely need in order to say […]

Don't Waste My Time

Don’t waste my time! It’s a question of adding value

Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for its fast pace and deadlines. Contrary to corporate marketing departments, […]

Value_Quirky_InterviewQs

7 Quirky Questions to Ask a New Creative Hire

Recently, I blogged about 7 things I absolutely need in a new hire. As those responsible for hiring, we all know the things we absolutely need in a new hire and we look for them, first in the cover letter and résumé, later in the interview and the portfolio. Closer to actually hiring, we might […]

7 Things I Absolutely Need in a New Hire

7 Things I Absolutely Need in a New Creative Hire

To understand why I need what I need in a new hire, you have to understand the business.  Take it from me, it’s like no other business in the world. It’s not a tap you turn on and off. You don’t (in fact, you can’t) turn on at 8:30 a.m. and turn off at 4:30 […]

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