by Miriam Hara | May 29, 2015 | Business Success, Communications, Latest, Marketing, Social Media
Earned media isn’t new. It’s been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it...
by Miriam Hara | May 13, 2015 | Agency, Business Success, Latest, Marketing, Social Media
Marketing has expanded and evolved due largely in part to the internet and the launch of what is now referred to as the social media channel. Social media was once all the buzz. Now it needs to step aside to allow for the new buzz: Content marketing. Content marketing...
by Miriam Hara | May 7, 2015 | Business Success, Latest, Marketing
I love Einstein – so much so that I have a sculpture of his face hanging on the wall in my office. Beyond his obvious legacy of scientific knowledge and forward thinking, I believe that he had a keen ability to zero in on the obvious about the human...
by Miriam Hara | Apr 28, 2015 | Branding, Business Success, Creative, Latest, Marketing
There was a time when brand logos were only associated with a business or product. Enter the age of social media and marketing opportunities have opened up. The popularity and ease of use of social media have not only created the option of having a personal brand, but...
by Miriam Hara | Apr 24, 2015 | Advertising, Agency, Business Success, Latest, Management, Marketing
For those of us in the service industry, we know too well the ins and outs of a request for proposal (RFP) – and what it really means for an agency. I have come to view an RFP as comparable to entering a beauty contest. The potential client asks multiple agencies to...
by Miriam Hara | Apr 22, 2015 | Business Success, Latest, Marketing
We live in a society that is age-obsessed. No one wants to look old. No one wants to be old. Yet, there’s no escaping it. Each one of is going to turn around one day and be ‘old’. Then we’ll ask ourselves, “When did this happen? How did this happen?” Of course those...