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Marketing and Branding

Branding is about defining your product premise and what it represents. From effective strategies, compelling creative and designs, to media buzz, as a marketing and branding agency we can help you define your brand’s identity and generate brand ROI.

Leveraging a new product or service idea into a ready-to-market offering requires an in-depth understanding of not only its functional requirements but also the needs and wants of the consumer. Establishing briefs with clear-cut objectives, contributing to recruitment and discussion outlines, we are part of the team. With over 250 years of collective experience, we have the know-how to turn findings into solutions because we listen.

Competition Analysis

As your marketing and branding agency, we absolutely need to know. Identifying opportunity and threats by assessing strengths and weaknesses of your current and potential competitors is at the core of our Brand Kinetix® process. It’s at the beginning of every journey we undertake.

B2B

Another aspect of our marketing and branding services is turnkey marketing. From designing and managing annual reports, event planning and support material to launching campaigns and direct mail. Developing integrated marketing plans or executing campaigns for lead generation activities, we’ve got your back.

Public Relations

Public relations is often a key element in a successful campaign or product launch. So we do press releases, kits and collateral materials for trade events  — and we do more. We find creative ways to get your word out. It could involve a town crier. These days, it could certainly involve a blogger campaign or Twitter party.  It’s a new world, with a new generation of public relations tools. And we use them to position your brand at the forefront of the conversation and above the noise.

For a quick and easy reference on how to market your brand, download our Marketing Understood eBook.

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