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Branding

Developing brands with a strong identity and persona is second nature to us. As your brand agency, we care about what your brand says and how it presents itself to the world. Whether it’s a re-brand or a new launch, we pride ourselves in first understanding your brand and carving out a clear path to where it needs to go. Then we make it happen. From brand ideation, logo design to research and vision statements, we assist in brand-building every step of the way.

BRAND RESEARCH

Brand definition. What is the opportunity for your brand? What threats does it face? When it comes to brand development, assessing the strengths and weaknesses of your current and potential competitors is where our branding specialists start.

BRAND STRATEGY

Brand direction. Expect a strategy that’s well-defined and developed. A long-term strategy that targets your goals as a business and plugs right into your customer’s need, emotions and the competitive environment. Directly and impactfully. That’s what we do.

BRAND POSITIONING

Brand statement. We make your brand meaningful in order for it to stand out and resonate with your consumers. The goal is to establish a brand positioning that will set the stage for marketing and tactics that propel your brand with a strategy that will maximize customer relevancy and competitive distinctiveness. We make that happen.

BRAND IDENTITY

Who’s that brand? For success of your brand identity coherence and consistency are essential. Let us help you determine the tone and style, giving your brand a visual and verbal voice that resonates with your intended audience.

LOGO DESIGN DEVELOPMENT

Wear your brand. Your logo is your signature, your calling card. It’s the face of your brand personality, and we make it shine. With a branding vision both holistic and complete, we develop logo designs that succeed in all applications and scenarios of advertising, from print to web to mobile.

BRAND COMMUNICATIONS

Exposure and reach. We ensure that your brand achieves a high profile utilizing all media channels – from outdoor, online and google search to radio and TV – to get your brand seen and heard in a consistent manner. Armed with the total spectrum of media knowledge, we initiate communications that reach the right audience, at the right time.

We are all about brand: brand strategy, brand image, brand positioning… We propel persona. For a quick and easy reference on how to market your brand, download our eBooks: Branding Understood and Marketing Understood.