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Marketing

Delivering on marketing strategies, understanding objectives and formulating brand positioning are at the core of how we craft brand creative. We help with the heavy lifting. From establishing briefs with clear-cut objectives, strategies and timelines to contributing to research discussion outlines and recruitment questionnaires, we are part of your marketing team. With over 300 years of collective experience and well-honed listening skills, we have the know-how to turn findings into solutions.

DTC (Direct to Consumer)

Your consumers matter. We get to know them and, if we aren’t already among them, we put their shoes on to determine what they are looking for and what will resonate to build brand loyalty. Developing an advertising strategy tailored to your objectives while engaging your consumer is paramount to ensuring consumer retention and brand growth.

B2B (Business to Business)

We get up close and personal with your customers. We walk the talk from their perspective, so we can deliver results. Developing integrated marketing plans or executing campaigns for lead generation activities – from designing annual reports, sales meetings and event planning, support material to creating campaigns, direct mail, websites, social media and any digital needs – we’ve got you covered.

IDEATION

Problems solved! From marketing challenges, brand names and programs to innovative campaigns, we deliver solutions. Utilizing our Brand Kinetix® process we assess the target profile, brand stance, brand persona, competitive environment, social context and more to come up with succinct solutions that resonate. Diverse perspectives merging into one. That’s how we do it.

RESEARCH

The need to know. As your marketing and branding agency, we understand that identifying opportunities and threats by assessing the strengths and weaknesses of your current and potential competitors is essential. That’s why research is at the core of our Brand Kinetix® process. It’s at the beginning of every journey we undertake.

PACKAGING DESIGN

More than a pretty facing! We know breaking through the shelf clutter and surviving the rigours of retail life is necessary. Our designers include functionality and structure to designs, to produce a positive consumer experience. Great packaging design ensures brand memorability and communicates vital USPs – the keys to brand re-purchase it can even change the purchase decision at shelf level.

For a quick and easy reference on how to market your brand, download our Marketing Understood eBook.