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Pinterest: Pin it to Win it

Pinterest - Pin it to win it

Pinterest: Pin it to Win it

Pinterest is the new and exciting kid on the social media block – and everyone wants to get to know it better. “What is it?” and “how do I use it?” has quickly become “I’m always on Pinterest!” so it’s no surprise that brands should be, and are, starting to pay attention in order to stay ahead of the social media game. Pinterest, for brands, has become the new place to be, so what should brands be aware of before capitalizing on Pinterest? 

How Pinterest works….
The social networking site allows users to share, curate, and discover new things by “pinning” images or videos to their own or others’ pinboards. Users use pinboards, which are collections of images or videos, to organize, plan and inspire everything from tonight’s dinner to grand events. Users are encouraged to pin their own content, uploaded or found online, or “repin” and “like” other users’ pins.

Who uses Pinterest…
If your planning a marketing campaign on Pinterest it’s important to know your audience. According to Mashable.com and January 2012 data from Google’s Doubleclick Ad Planner, 87% of users are female and 80% of users are between the ages of 25-54, however Pinterest’s user-base is still growing.

If Pinterest is right for your brand…

  • Decide if your brand and Pinterest are a match. Pinterest is very visual; will this approach fit with your brand strategy? According to the their best practices, Pinterest recommends that brands create several pinboards with visuals that cover a broad range of interests and pin from various sites, not just a specific one.
  • Think about your followers, their interests and how, through Pinterest, you can create more of an experience around your brand.
  • Do some competitive research. See what other brands are doing on Pinterest and what makes their Pinterest campaigns so successful.

What kind of visual content to share Pinterest….
Think about sharing product shots, infographics, brand inspirations, how-to graphics, and maybe even images of your customers engaging with your brand. You can even share eBooks. Recently, 3H launched our “Marketing Understood: 33 Biz-isms you need for success” eBook. Over the next few weeks, we will be sharing visuals from our eBook on our Pinterest profile.

You can also allow followers to pin images to your boards and encourage them to share stories about their experiences with your brand. You could also run fun contests on Pinterest to keep your followers engaged.

Pinterest

Promotion…
Make sure you let people know that your brand is on Pinterest. Add a button to your website and link your Pinterest account to your brand’s Facebook and Twitter as well.

What’s working and what’s not…
When pinning, leverage your traditional analytics tools to identify the content that really gets your followers excited about your brand and drives traffic to your sites. You can also gage interest levels by the amount of “Likes” and “Repins” you’ve received.
What do you think? As more and more brands get on board, will it change the way brands approach their social media marketing campaigns?

Follow 3H on Pinterest!

Madi Secareanu

Author: Madi Secareanu

Madi brings a fresh perspective to the 3H Communications team. She is a creative go-getter with a background in social media, copywriting and global marketing communications. She has an affinity for powerful writing, social media and creative direction. Subscribe to Hoopla to get Madi's and our 3H perspective.

Comments ( 3 )

  • I am just learning about Pinterest, but I understand the value of visual content. I think this is going to be a big deal for a lot of us. Not just the professional marketers, but people like, say project managers (me) who want to showcase their work.

    Early indications seem to point squarely in that direction!

  • Madi Secareanu
    Madi Secareanu

    Wayne,
    Absolutely – I agree. It’s really a great tool for professionals to showcase their work. I can see how project managers, graphic designers, web designers and others can leverage Pinterest as an online portfolio…and use it as a new way to build their own brand!

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