ADRIEN GAGNON

Re-branding equity

 

Mandate

Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its market leadership and relationship with Quebecers had been eroding over the years. It was time to reposition the brand as a trusted leader in health and wellness. Time for a youthful and contemporary image to reconnect with the market and reclaiming their brand relevance. This re-branding included broadcast, web, print and packaging.