Bausch + Lomb: Essentials

Bausch + Lomb: Essentials

BAUSCH + LOMB Essentials Mandate If the contact fits, wear it! Brand identity requires relevancy. With Essentials, a DTC program, the idea came from the intended consumer base. This identity zeroes in on lifestyle: arresting, urban and sophisticated. Patient-centric,...
Naturopathic Doctors: Elevating Perceptions

Naturopathic Doctors: Elevating Perceptions

CAND Elevating Perceptions Mandate The objective was to elevate the public’s perception of Naturopathic Doctors (NDs) as medical professionals by increasing the credibility of Naturopathic Medicine as a distinct healthcare system and a complement to conventional...
Adrien Gagnon: Re-branding equity

Adrien Gagnon: Re-branding equity

ADRIEN GAGNON Re-branding equity   Mandate Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its market...
Kidpreneurs: Muil-E’s Hot Sauce

Kidpreneurs: Muil-E’s Hot Sauce

Kidpreneurs Muil-E's Hot Sauce: It's hot! Mandate Muil-E’s Hot Sauce is really hot… even if it was brought to market by a 13-year-old! We were asked to assist the very first kidpreneur to design a product label that would speak to this uniquely formulated hot...
BD Medical: Patient Safety

BD Medical: Patient Safety

BD MEDICAL Patient Safety Campaign Mandate Deciding on what campaign strategy to employ for a B2B Corporate Brand begins with a thorough understanding of the core USPs of each of the products and services it delivers. It is essential to identify a commonality among...