THÉA PHARMA (Monoprost): Embodying Brand Benefits

THÉA PHARMA (Monoprost): Embodying Brand Benefits

THÉA PHARMA (Monoprost): Embodying Brand Benefits Keeping it real is what this brand visual for a glaucoma treatment was centred around. Featuring positive patient outcomes doing everyday ordinary activities accentuated the value and the beneficial outcome of this...
THÉA PHARMA (Blephaclean):  Embracing Brand Whimsy

THÉA PHARMA (Blephaclean): Embracing Brand Whimsy

THÉA PHARMA (Blephaclean): Embracing Brand Whimsy Evoking an emotion is essential for stopping power. An illustrative take on Optometrist’s applying a Blephaclean wipe provided us with the perfect opportunity to add humour, all the while showing our target audience...
EISAI: Pillow Talk – Building Brand Anticipation

EISAI: Pillow Talk – Building Brand Anticipation

EISAI Pillow Talk (DMs) Building Brand Anticipation When clichés work…why not go all in? This Pillow Talk serial direct mail  for an innovative insomnia treatment worked wonders by informing physicians on the uniqueness and the differentiating benefits of the...
AANP: Owning Brand Promise

AANP: Owning Brand Promise

AMERICAN ASSOCIATION OF NATUROPATHIC PHYSICIANS Owning Brand Promise It’s a rare and beautiful mandate when the Brand premise and promise are one and the same. The American Association of Naturopathic Doctors needed a strong brand call to action to shore up its...