by Craig Thomson | May 30, 2023
BAUSCH + LOMB Crafting Brand Engagement Owning a brand leadership position becomes possible, only if others follow. And for others to follow the brand needs to set itself apart by listening, understanding, fulfilling needs and demonstrating shared values. The “Shaping...
by Kyle McGuire | Feb 26, 2018
BAUSCH + LOMB Go Free Mandate Speak to me! Rather than speaking about the lenses and their features, this approach addresses lifestyles and recognizes the choices that are made on a daily basis. Life is busy and full of interaction. The packaging depicts the everyday...
by Kyle McGuire | Feb 26, 2018
I-MED Eye-branding Mandate Eye candy for eye-branding! iMed Pharma, a manufacturer and distributor of surgical lenses and viscoelastic eye products, required a positioning statement and brand visual that they could leverage across all communications and packaging. 3H...
by Kyle McGuire | Feb 27, 2017
ADRIEN GAGNON Vitalizing Brand Relevancy Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its market...
by Kyle McGuire | Feb 26, 2017
Muil-E's Blistering Brand Packaging Muil-E’s Hot Sauce is really hot… even if it was brought to market by a 13-year-old! We were asked to assist the very first kidpreneur to design a product label that would speak to this uniquely formulated hot...
